Creating an impactful consultation can be easier said than done. There’s an art to it. Being mindful of the small details that help transform a consultation into a full-blown, patient-centered experience can prove to be quite fruitful to a practice of any size, regardless of the specialty. For many patients looking for the perfect doctor to suit their healthcare needs, the choice could boil down to their initial experience with the physician.
Let’s face it! The general public enjoys the value of an awesome presentation. No? If this weren’t the case, there would be no real need for the sleekness of the iPhone. Our favorite brands wouldn’t shell out $4 million to claim the unofficial title of “Best Super Bowl Ad” and high definition televisions would cease to exist. Society loves all-things tech-savvy and engaging. The medical industry can mirror this trend as well. NexTech partnered with TouchMD to give physicians advanced tools to better showcase their services during the consultative process. When a potential patient walks through the door, the physician can seize the opportunity to allow them to play a participatory role in their healthcare. Make it an experience!
Increased Revenue
Doctors can expect to increase conversion rates based off a show of competence as well as a sharp presentation. An independent study conducted by TouchMD and Richard Greco, M.D., proved doctors using TouchMD’s software are guaranteed to increase their consultation conversion rates by 19 percent, boosting revenue. What contributes to the significant gain? The patient experience! TouchMD empowers doctors through devices such as touch screen monitors and iPad tablets that allow mobility and involve the patient in their consultation. NexTech integrates with TouchMD to grant surgeons the convenience of using both digital photos and slideshows to create a profile of services based on the patient’s interests. This gives life to cross selling, letting the patient get a comprehensive view of their forthcoming operations and all associated products or services.
Referral Optimization
Opting to go under the knife is a decision that takes time to make. While a patient is contemplating the choice, they will likely solicit the opinions of loved ones. Using the convenience of a digital copy of their consultation, patients are showcasing the scope of a doctor’s capabilities to each person they share their session with. By allowing potential patients to digitally relive their consultation with friends, TouchMD allows the doctor to control the information being disseminated to others who could become future patients. Utilizing technology as a channel to convey procedure details, the potential patient is aiding his or her surgeon in their efforts to attract new patients. Think of it as the new-aged method to word-of-mouth marketing.
Customer Loyalty
According to the study, doctors using TouchMD saw that nearly 80 percent of patients log back into their consultation within the first 48 hours following their visit. Through TouchMD, doctors are able to synch photos and education materials from their NexTech files and upload them directly to the patient’s secured TouchMD profile, accessible to the patient with the use of their unique username and password. This allows for transparency, giving the patient the opportunity to take an active role in their healthcare gain a deeper sense of understanding for the procedures explained by their doctor. With more than 300,000 patients connected to their physicians through TouchMD’s secure patient portal, doctors are put in the best position to keep their patients abreast of new developments concerning their health and build the needed trust to turn first time patients into recurring clients.
TouchMD was founded in 2010 and is currently the patient education materials provider for more than 800 physicians, spanning 15 countries.